[Angular] ionic:serve hook does not work with cordova livereload

**Description:**
The current behavior of the `ionic:serve` hook is adding a new `--project` argument that breaks the call to the underlying angular command.

**Steps to Reproduce:**
In a brand new application, the following command works as expected:

```sh
ionic cordova run android --livereload
```

Running the previous command, we can see that it is actually calling `ng run app:ionic-cordova-serve --host=localhost --port=8100 --platform=android` under the hood. Keeping that in mind, I added the following hook:

```json
"ionic:serve": "ng run app:ionic-cordova-serve"
```

I thought this would be equivalent to the previous scenario. However, when I run the command again it is calling `ng run app:ionic-cordova-serve "--host=localhost" "--port=8100" "--platform=android" "--project=app"`, which generates the following error:

```
Unknown option: '--project'
```

**My `ionic info`:**

```
Ionic:

Ionic CLI : 6.16.3
Ionic Framework : @ionic/angular 5.6.7
@angular-devkit/build-angular : 0.1102.13
@angular-devkit/schematics : 11.2.13
@angular/cli : 11.2.13
@ionic/angular-toolkit : 3.1.1

Cordova:

Cordova CLI : 10.0.0
Cordova Platforms : android 9.1.0
Cordova Plugins : cordova-plugin-ionic-keyboard 2.2.0, cordova-plugin-ionic-webview 4.2.1, (and 4 other plugins)

Utility:

cordova-res : not installed globally
native-run : 1.4.0

System:

Android SDK Tools : 26.1.1
NodeJS : v14.17.0
npm : 6.14.13
OS : Linux 5.4
```