Add include and exclude filters to zipapp cli

GitHub fields:

assignee = None
closed_at = None
created_at = <Date 2020-05-03.10:07:39.450>
labels = ['type-feature', 'library', '3.9']
title = 'Add include and exclude filters to zipapp cli'
updated_at = <Date 2020-05-08.20:24:20.937>
user = 'https://github.com/jwygoda'

bugs.python.org fields:

activity = <Date 2020-05-08.20:24:20.937>
actor = 'terry.reedy'
assignee = 'none'
closed = False
closed_date = None
closer = None
components = ['Library (Lib)']
creation = <Date 2020-05-03.10:07:39.450>
creator = 'Jaros\xc5\x82aw Wygoda'
dependencies = []
files = []
hgrepos = []
issue_num = 40481
keywords = ['patch']
message_count = 1.0
messages = ['367966']
nosy_count = 2.0
nosy_names = ['paul.moore', 'Jaros\xc5\x82aw Wygoda']
pr_nums = ['19879']
priority = 'normal'
resolution = None
stage = 'patch review'
status = 'open'
superseder = None
type = 'enhancement'
url = 'https://bugs.python.org/issue40481'
versions = ['Python 3.9']