Fail to pip install python-snappy on virtualenv

Hello,

I fail to run `pip install python-snappy` on my virtualenv with Python 3.4.4

I built snappy with `brew install snappy` and also when I do `pip3 install python-snappy` with my standard python 3.4.4 version (no venv activated) everything works fine.

My error is

```
(paul) ➜ python git:(master) ✗ CPPFLAGS="-I/usr/local/include -L/usr/local/lib" pip install python-snappy

Collecting python-snappy
Using cached python-snappy-0.5.1.tar.gz
Building wheels for collected packages: python-snappy
Running setup.py bdist_wheel for python-snappy ... error
Complete output from command /Users/labs/venvs/paul/bin/python3 -u -c "import setuptools, tokenize;__file__='/private/var/folders/pf/l5_q3mn94jb9wddqtv5h23th0000gn/T/pip-build-rcpw6591/python-snappy/setup.py';f=getattr(tokenize, 'open', open)(__file__);code=f.read().replace('\r\n', '\n');f.close();exec(compile(code, __file__, 'exec'))" bdist_wheel -d /var/folders/pf/l5_q3mn94jb9wddqtv5h23th0000gn/T/tmps8cfe0d6pip-wheel- --python-tag cp34:
WARNING: '.' not a valid package name; please use only .-separated package names in setup.py
running bdist_wheel
running build
running build_py
package init file '__init__.py' not found (or not a regular file)
creating build
creating build/lib.macosx-10.6-intel-3.4
copying setup.py -> build/lib.macosx-10.6-intel-3.4
copying snappy.py -> build/lib.macosx-10.6-intel-3.4
copying snappy_cffi.py -> build/lib.macosx-10.6-intel-3.4
copying test_snappy.py -> build/lib.macosx-10.6-intel-3.4
copying test_snappy_cffi.py -> build/lib.macosx-10.6-intel-3.4
running build_ext
building '_snappy' extension
creating build/temp.macosx-10.6-intel-3.4
/usr/local/bin/clang -fno-strict-aliasing -fno-common -dynamic -DNDEBUG -g -fwrapv -O3 -Wall -Wstrict-prototypes -arch i386 -arch x86_64 -g -I/usr/local/include -L/usr/local/lib -I/Library/Frameworks/Python.framework/Versions/3.4/include/python3.4m -c snappymodule.cc -o build/temp.macosx-10.6-intel-3.4/snappymodule.o
clang-5.0: warning: argument unused during compilation: '-L/usr/local/lib' [-Wunused-command-line-argument]
/usr/local/bin/clang -fno-strict-aliasing -fno-common -dynamic -DNDEBUG -g -fwrapv -O3 -Wall -Wstrict-prototypes -arch i386 -arch x86_64 -g -I/usr/local/include -L/usr/local/lib -I/Library/Frameworks/Python.framework/Versions/3.4/include/python3.4m -c crc32c.c -o build/temp.macosx-10.6-intel-3.4/crc32c.o
clang-5.0: warning: argument unused during compilation: '-L/usr/local/lib' [-Wunused-command-line-argument]
/usr/local/bin/clang++ -bundle -undefined dynamic_lookup -arch i386 -arch x86_64 -g -I/usr/local/include -L/usr/local/lib build/temp.macosx-10.6-intel-3.4/snappymodule.o build/temp.macosx-10.6-intel-3.4/crc32c.o -lsnappy -o build/lib.macosx-10.6-intel-3.4/_snappy.so
ld: warning: ignoring file /usr/local/lib/libsnappy.dylib, file was built for x86_64 which is not the architecture being linked (i386): /usr/local/lib/libsnappy.dylib
ld: in '/usr/local/lib/libunwind.dylib', file was built for x86_64 which is not the architecture being linked (i386): /usr/local/lib/libunwind.dylib for architecture i386
clang-5.0: error: linker command failed with exit code 1 (use -v to see invocation)
error: command '/usr/local/bin/clang++' failed with exit status 1

----------------------------------------
Failed building wheel for python-snappy
Running setup.py clean for python-snappy
Failed to build python-snappy
Installing collected packages: python-snappy
Running setup.py install for python-snappy ... error
Complete output from command /Users/labs/venvs/paul/bin/python3 -u -c "import setuptools, tokenize;__file__='/private/var/folders/pf/l5_q3mn94jb9wddqtv5h23th0000gn/T/pip-build-rcpw6591/python-snappy/setup.py';f=getattr(tokenize, 'open', open)(__file__);code=f.read().replace('\r\n', '\n');f.close();exec(compile(code, __file__, 'exec'))" install --record /var/folders/pf/l5_q3mn94jb9wddqtv5h23th0000gn/T/pip-nld38g3m-record/install-record.txt --single-version-externally-managed --compile --install-headers /Users/labs/venvs/paul/bin/../include/site/python3.4/python-snappy:
WARNING: '.' not a valid package name; please use only .-separated package names in setup.py
running install
running build
running build_py
package init file '__init__.py' not found (or not a regular file)
creating build
creating build/lib.macosx-10.6-intel-3.4
copying setup.py -> build/lib.macosx-10.6-intel-3.4
copying snappy.py -> build/lib.macosx-10.6-intel-3.4
copying snappy_cffi.py -> build/lib.macosx-10.6-intel-3.4
copying test_snappy.py -> build/lib.macosx-10.6-intel-3.4
copying test_snappy_cffi.py -> build/lib.macosx-10.6-intel-3.4
running build_ext
building '_snappy' extension
creating build/temp.macosx-10.6-intel-3.4
/usr/local/bin/clang -fno-strict-aliasing -fno-common -dynamic -DNDEBUG -g -fwrapv -O3 -Wall -Wstrict-prototypes -arch i386 -arch x86_64 -g -I/usr/local/include -L/usr/local/lib -I/Library/Frameworks/Python.framework/Versions/3.4/include/python3.4m -c snappymodule.cc -o build/temp.macosx-10.6-intel-3.4/snappymodule.o
clang-5.0: warning: argument unused during compilation: '-L/usr/local/lib' [-Wunused-command-line-argument]
/usr/local/bin/clang -fno-strict-aliasing -fno-common -dynamic -DNDEBUG -g -fwrapv -O3 -Wall -Wstrict-prototypes -arch i386 -arch x86_64 -g -I/usr/local/include -L/usr/local/lib -I/Library/Frameworks/Python.framework/Versions/3.4/include/python3.4m -c crc32c.c -o build/temp.macosx-10.6-intel-3.4/crc32c.o
clang-5.0: warning: argument unused during compilation: '-L/usr/local/lib' [-Wunused-command-line-argument]
/usr/local/bin/clang++ -bundle -undefined dynamic_lookup -arch i386 -arch x86_64 -g -I/usr/local/include -L/usr/local/lib build/temp.macosx-10.6-intel-3.4/snappymodule.o build/temp.macosx-10.6-intel-3.4/crc32c.o -lsnappy -o build/lib.macosx-10.6-intel-3.4/_snappy.so
ld: warning: ignoring file /usr/local/lib/libsnappy.dylib, file was built for x86_64 which is not the architecture being linked (i386): /usr/local/lib/libsnappy.dylib
ld: in '/usr/local/lib/libunwind.dylib', file was built for x86_64 which is not the architecture being linked (i386): /usr/local/lib/libunwind.dylib for architecture i386
clang-5.0: error: linker command failed with exit code 1 (use -v to see invocation)
error: command '/usr/local/bin/clang++' failed with exit status 1

----------------------------------------
Command "/Users/labs/venvs/paul/bin/python3 -u -c "import setuptools, tokenize;__file__='/private/var/folders/pf/l5_q3mn94jb9wddqtv5h23th0000gn/T/pip-build-rcpw6591/python-snappy/setup.py';f=getattr(tokenize, 'open', open)(__file__);code=f.read().replace('\r\n', '\n');f.close();exec(compile(code, __file__, 'exec'))" install --record /var/folders/pf/l5_q3mn94jb9wddqtv5h23th0000gn/T/pip-nld38g3m-record/install-record.txt --single-version-externally-managed --compile --install-headers /Users/labs/venvs/paul/bin/../include/site/python3.4/python-snappy" failed with error code 1 in /private/var/folders/pf/l5_q3mn94jb9wddqtv5h23th0000gn/T/pip-build-rcpw6591/python-snappy/
```

I think my libsnappy was built for 64 bit only and I'm trying to use it with a 32-bit program but this goes beyond my understanding.
I tried `brew install snappy --universal` as I read some similar issues for pip installing other programs but it failed again.

I googled it and there's nothing about such a case.

Many thanks for reading my issue.

Start by reproducing the virtualenv failure with the reported `pip install python-snappy` command and compare it with the successful system-Python install. Inspect `setup.py`, `snappymodule.cc`, and `crc32c.c` alongside the compiler output, especially the i386 and x86_64 architecture messages. Done means installation succeeds in the reported virtualenv.

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