facebookexperimental / facebookexperimental/Robyn

Channel by channel scenario modeling & response curve questions

Abierto
#1,016 2 comentarios 0 reacciones 0 asignados Ver en GitHub
Lenguaje dominante
Jupyter Notebook
Estrellas
1.5k
Forks
433
Métricas de merge de PR
Sin PR fusionados en 30 d

Descripción

Hello,

I have two questions that I would really appreciate your help with:

1. For the media response curves generated by robyn_allocator, are those incremental or absolute values? Meaning, a point on a curve with, say, x = $2k and y = 1, does this mean if I spend $2k _in addition_ to the baseline number spent during the date_range I will get an _additional_ 1 conversion, or does it mean if I spend $2k I will get 1 conversion?

2. Is there a way to do channel-by-channel scenario modeling? Meaning, suppose I'd like to know what the response will be if I spend $X on channel Y while keeping the spend on all the other channels the same. Is there a way to do this?

Thank you!
Natalia

Guía de contribución

Abrir la guía de contribución

Evaluación

Este issue todavía no se ha evaluado.

Recibe los nuevos issues en tu correo

Un resumen breve de issues de GitHub para principiantes.