Changing destination directory for kernel .deb files

When compiling the kernel with `make -j $(getconf _NPROCESSORS_ONLN) deb-pkg` the resulting .deb packages are generated in the parent directory.

Is there a way to choose a specific directory where those packages will be placed?

I have researched this issue and found partial answers about modifying `scripts/package/debian/rules` or various makefiles, but nothing has worked so far.

Using environment variables like `DESTDIR=/path/to/dir` or `OUTPUT_DIRECTORY=/path/to/dir` with the make command also did not work.

Starting to think that this might be impossible.

Would you happen to know something about this?