Steps towards a broader adoption

After playing/hacking `ied`, I really think the project could/should be more widely known and used.

I think there are a couple of things that could help:
- [ ] Have the repository moved to an organisation
- [ ] Decide once for all if we keep the name/branding (Personally I quite like it)
- [ ] Create a proper logo
- [ ] Use more sensible defaults (like build by default)
- [ ] Start a new PR round when ready (HackerNews/Reddit)

I personally quite like `ied`, we could play on the "[explosive](https://en.wikipedia.org/wiki/Improvised_explosive_device)" performance!