More generalized way of supporting people...

Is your feature request related to a problem? Please describe.
When it comes to people, we have situations like the following:

otherLinks: [{
    key: 'Quality Assurance Lead',
    data: [{
    value: 'Wanming Lin (Intel)',
    href: 'https://github.com/Honry'
    }]
}],

Describe the solution you'd like
What might be nice it to just give people roles. Like:

   participants: [
      {w3cid: 12312, role: "editor"},
      {w3cid: 4444, role: "author"},
      {w3cid: 5555, role: "Quality Assurance Lead"},
   ] 

Or:

   participants: {
       // standardized roles
       "editors": [{w3cid: 1111}, {w3cid: 2222, retiredDate: ....}],
       "authors": [{w3cid: 2222}],
       // Custom roles
       "Quality Assurance Lead": [{w3cid: 3333}]
   } 

These would all render consistently.

The issue names no files, tests, or entry points. Start by locating the current otherLinks handling and participant rendering, then choose and document a single participant and role model; done means standardized and custom roles render consistently.