Modified axis tick label in a `ggplot` object do not render in the `ggplotly` call

The axis tick labels generated byscales::math_format in aggplot object do not render in the ggplotly object. (Also, the annotation_logticks generates an warning that "geom_GeomLogticks() has yet to be implemented in plotly." Addressing that geom will be noted as a second issue, #1146)

library(ggplot2) # version 2.2.1
library(plotly)  # version 4.7.1

g <-
  ggplot(txhousing) +
  aes(x = date, y = log10(volume)) +
  geom_point() +
  scale_y_continuous(labels = scales::math_format(10^.x)) +
  annotation_logticks(side = "l")
g

ggplotly(g)

Start by running the reproducible R example with plotly, ggplot2, and scales, then compare the ggplot and ggplotly axis labels. Trace how scales::math_format labels are transferred into the ggplotly object. Done means the modified tick labels render in ggplotly; annotation_logticks is separately tracked in issue #1146.