optimize build pipeline to minimize code duplication.

**Is your feature request related to a problem? Please describe.**
There are 3 pipelines that build the images and use the same gh action code
- build https://github.com/microsoft/retina/blob/main/.github/workflows/images.yaml
- release https://github.com/microsoft/retina/blob/main/.github/workflows/release-images.yaml
- e2e https://github.com/microsoft/retina/blob/main/.github/workflows/integration.yaml

**Describe the solution you'd like**
A good solution will be to create a template that will reuse the code and pass parameters based on what is needed in each pipeline.

**Describe alternatives you've considered**
A clear and concise description of any alternative solutions or features you've considered.

**Additional context**
Add any other context or screenshots about the feature request here.