matomo-org / matomo-org/plugin-MarketingCampaignsReporting

Allow better drilldown of data

Open
#96 1 comment 0 reactions 0 assignees View on GitHub

Nobody has claimed this yet.

Enhancement
Dominant language
PHP
Stars
28
Forks
21
Avg merge
3d 5h
Merged PRs (30d)
11

Description

In the default view, the Campaign Name is hierarchical, with a subtable available for "Keyword - Content".
Since campaigns very often are run across different channels/sources, I feel that a more relevant subtable would instead be "Source - Medium" instead of "Keyword - Content". Could this perhaps be added as an option somewhere in order for the user to personalize?

Additionally - and I'm not sure how computationally expensive this would be - but ideally, I would love the possibility to drill down in the data, in the following sequence (i.e. with a subtable for each new subtable):

```
Campaign Name
---
Campaign Source - Medium
--
Campaign Content
--
Entry Page URL
```

I'm no Matomo expert - and maybe the above could be achieved with a custom report? - but perhaps the above suggestion would be something useful also to other non-powerusers.

Contributor guide

No contributing guide indexed for this repository

First steps

  1. Read the whole issue, then the project's contributing guide.
  2. Comment on the issue to say you are picking it up — it saves two people doing the same work.
  3. Fork the repository and make your change on a branch.
  4. Open a pull request that references the issue number.

Research direction

Start with the default Campaign Name report and trace how its existing Keyword - Content subtable is defined. Compare that behavior with the requested Source - Medium option and the proposed nested sequence through Campaign Content and Entry Page URL. Done would require a decided personalization or custom-report approach and verified drilldown behavior.

Written by the indexing model from the issue text.

Assessment

Tech stack
php
Domain
analytics
Issue type
Feature
Difficulty
5/5
Estimated time
Over a week
Activity status
Stale
Clarity
Mostly clear
Newbie friendliness
25/100

Get new issues in your inbox

A short digest of beginner-friendly GitHub issues.