livepeer / livepeer/grants

[Video Disruptor] Joysticklabs

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Description

Application by: henryezeh#1042
## What is your project, and what problem does it solve?
At JoystickLabs, we’re building gaming solutions designed to make Web3 gaming more engaging, interactive, and as seamless as the platforms gamers already know and love.
Our first product called FREETYL, is a Discover, Play, Stream and Connect platform for gamers, content creators and game developers. Freetyl offers an all-in-one interface for game discovery, gameplay and community engagement.

## Link to public GitHub repo (if applicable)
https://github.com/Joystick-team
## Link to demo website (if applicable)
https://www.joysticklabs.io
## Please describe in more detail why this proposal is valuable for the Livepeer ecosystem
Livepeer is the open infrastructure for any video. This proposal will be help close the gap between video and ecommerce .
The Freetyl dapp video infrastructure is built using livepeer SDks and leverages livepeer studio as a gateway for video transcoding and broadcasting. The ADs on client side and shoppable videos will drive more usage and traffic on livepeer studio

## Please describe in details what your final deliverable for this project will be.
The project's expected deliverable at the end of the grant time is to have a working CSAI and a shopping interactive layer on a video player (enhanced player) allowing viewers click or hover on object in the videos like game assets, met averse assets etc. the player display details about the object and link to a store or market place.


## How will this deliverable benefit the Livepeer ecosystem?
Livepeer is the open infrastructure for any video. This proposal will be help close the gap between video and ecommerce .
The Freetyl dapp video infrastructure is built using livepeer SDks and leverages livepeer studio as a gateway for video transcoding and broadcasting. The ADs on client side and shoppable videos will drive more usage and traffic on livepeer studio

## Please break up your development work into a clear set of milestones

Number
Description
Deliverable
Amount
Start Date
End Date
3

After a successful deployment of the CSAI and shoppable videos. we will conduct public testing with our community and livepeer community through running campaigns that will incentivize gamers, content creators thus driving traffic.

The total amount needed for this milestone is $6,000

Milestone Three Deliverables

  1. Public Testing of the Video on the Client side (CSAI) and shoppable video
  2. Online campaign to onboard and incentivize gamers, content creators etc
  3. Achieve a public testing with over 200 people
$6,000.00
October 31, 2024 UTC
November 15, 2024 UTC
2

The milestone two will focus on deploying a working feature of the video ads on client side (CSAI) and shoppable videos on the freetyl dapp.

$4,000 is the total amount needed for the milestone

Milestone Two Deliverables

  1. Deploying the video ads on client side (CSAI) and shoppable videos features on the freetyl dapp
  2. In-house testing of the feature with up to 10 persons from both joysticklabs and livepeer
$4,000.00
October 1, 2024 UTC
October 24, 2024 UTC
1

Video ads on Client Side (CSAI) and Shoppable videos

Video ads is a marketing strategy that uses short engaging videos to sell promote etc products, services and brands. Video ads present a unique opportunity for advertisers to capture audience attention in innovative ways. Video ads on client side allows for the delivery of ads with real-time personalization.

Shoppable videos is an advertising technique that allow viewers to purchase products directly within the video. This concept combines video content with e-commerce, creating a seamless shopping experience for users. Integrating shoppable features directly into video ads is a game-changer. Viewers can interact with and even purchase products without ever leaving the streaming platform. This seamless integration not only enhances the user experience but also boosts conversion rates for advertisers.

The Video Ads on client side (CSAI) will help users/viewers personalize and streamline the type of ads they want to see while streaming and watching videos on the freetyl dapp.

For the milestone one, we will be focusing on the proof of concept of the video ads on client side (CSAI) and shoppable videos feature.

There will be four persons working on this including a hired video expert. The total amount needed is $5,000

Milestone One Deliverables

  1. Hiring a video expert
  2. deliver proof of concept of the video ads on client side (CSAI) and shoppable videos feature
  3. Test the proof of concept of CSAI and the shoppable videos
$5,000.00
September 2, 2024 UTC
September 30, 2024 UTC

## What is the total amount requested (in USD)?
15000

## Specify your team's long-term plans to maintain this software and upgrade it over time
The Joysticklabs' team long-term plan to maintaining the freetyl dapp and CSAI, shoppable features include Continuous technological enhancement through through regular upgrade of the freetyl infrastructure and security
1. Develop sophisticated algorithms to offer personalized content recommendations based on user preferences.
2. Market expansion

## Please describe (in words) your team's relevant experience, and why you think you are the right team to build this project. You can cite your team's prior experience in similar domains, doing similar dev work, individual team members' backgrounds, etc.
The Joysticklabs is made up of talented and enthusiastic team members with years of experiences in their fields.
Ezeh Henry (Founder) – Henry is a Product Specialist and a blockchain enthusiastic with 7 years experiences in the blockchain space. He games as a hobby and has helped test game products like Dragonmaster, BionicOwls. https://www.behance.net/henryeze
Discord: HenryEzeh#1042

Charles Duruaku (CTO) – Charles is a fullstack developer with 5 years experiences in Dapp development. He previously worked on Swirge (A decentralized social network application). Charles handles the backend data and security of joysticklabs products.
Github: https://github.com/mrkendrick
Discord: Charles#9232

Bartholomew Onogwu (Blockchain Developer, Video builder) – Bartholomew is the Joysticklabs’ team blockchain developer. He has 4 years’ experience in Dapp development. He has volunteered in various Dapps in different networks like Solana, Ethereum, Livepeer, IPFS etc.
Github: https://github.com/scapula07
Discord: Scapula#0343

David Nworue (Frontend Developer) – David is a frontend developer with 4 years experiences in app frontend implementation. He has contributed in so many projects like swirge, Envato, hackathons etc
Github: https://github.com/dnor-dev
Discord: Davidanorue#9243

Chidera Chinemelum (Game Developer): Chidera is a game developer with two years of experience. He uses Unity and Unreal Engine to develop and build web3 games.
Github: https://github.com/NwosuTy
Twitter: https://twitter.com/StudioChaz?s=09

## Who is your target user group? How do you plan on getting your users to use this?
The target group for the freetyl dapp are gamers, content creators, game developers etc.
we onboard gamers through organizing campaigns, game tournaments that introduces them to the Joysticklabs ecosystem.
Other ways of onboarding the targeted group to our ecosystem include influencer marketing and B2B marketing

## How did you learn about the Livepeer Grants Program?
We are a former recipient of Livepeer Grants Program

## Was this project started at a hackathon or another web3 event? Which one?
None

## Please include any additional information that you think would be useful in helping us to evaluate your proposal.
Video ads on Client Side (CSAI) and Shoppable videos
Video ads is a marketing strategy that uses short engaging videos to sell promote etc products, services and brands. Video ads present a unique opportunity for advertisers to capture audience attention in innovative ways. Video ads on client side allows for the delivery of ads with real-time personalization.
Shoppable videos is an advertising technique that allow viewers to purchase products directly within the video. This concept combines video content with e-commerce, creating a seamless shopping experience for users. Integrating shoppable features directly into video ads is a game-changer. Viewers can interact with and even purchase products without ever leaving the streaming platform. This seamless integration not only enhances the user experience but also boosts conversion rates for advertisers.
The Video Ads on client side (CSAI) will help users/viewers personalize and streamline the type of ads they want to see while streaming and watching videos on the freetyl dapp.
1. Shoppable videos provide a direct revenue stream by allowing streamers to sell game-related merchandise, in-game items, or affiliate products directly through their streams.
2. Interactive elements in shoppable videos keep viewers engaged by offering them the opportunity to explore and purchase products they see during the stream

The CASI and shoppable video solves a lot of problems and enhance freetyl dapp. some of the solutions CSAI and shoppable videos bring include
monetization for streamers
Promote in-game purchases
Increases viewer engagement.

OVERVIEW OF THE FREETYL DAPP
FREETYL is a Discover, Play, Stream and Connect platform for gamers, content creators and game
developers. Freetyl Dapp isn’t just a streaming platform, it is a streaming revelation, offering an all-in one interface where game discovery, gameplay and community engagement blend seamlessly.

The intended audience or users of the Freetyl Dapp are gamers, game enthusiasts, content creators, game developers etc. Freetyl Dapp is also designed to onboard web2 gamers and game enthusiasts to web3.
GAMERS: Gamers are one of the main targeted audience/users of the Freetyl Dapp. The gamers interact with/play the different games on the Freetyl Dapp. They also participate in tournaments and campaigns organized by game studios and game developers on the platform.
CONTENT CREATORS: Content creators are gamers or game enthusiasts who create contents through
the games they like or are playing. The contents are created through livestreams and making videos. Content creators are also one of the main targeted audience of the Freetyl Dapp. They livestream gameplays, organize and run video podcasts of games and game related stuffs.
GAME DEVELOPERS: These are the game studios and game developers that hosted their games on the Freetyl Dapp. They utilize the Joysticklabs game plugins to build, host etc games that resonates with gamers on the Freetyl Dapp.
OTHERS (WEB2 GAMERS AND GAME ENTHUSIAST): The Freetyl Dapp is built not only for web3 gamers but also for web2 gamers and game enthusiasts looking to navigate into web3. Freetyl Dapp is also designed to help onboard web2 gamers into web3..

Freetyl platform: https://testnet.freetyl.io/

Joysticklabs Twitter/X profile: https//www.x.com/joystick\_labs

Contributor guide

No contributing guide indexed for this repository

First steps

  1. Read the whole issue, then the project's contributing guide.
  2. Comment on the issue to say you are picking it up — it saves two people doing the same work.
  3. Fork the repository and make your change on a branch.
  4. Open a pull request that references the issue number.

Research direction

The proposal names the Freetyl dapp, client-side CSAI, shoppable videos, Livepeer SDKs, and Livepeer Studio, but it does not identify repository files, tests, or a specific entry point. Start by reviewing the linked Joystick-team repository and its existing video-player integration. Done would require the described CSAI and shoppable-video features plus the stated public testing milestones.

Written by the indexing model from the issue text.

Assessment

Domain
audio-video-rtc, web-dev
Issue type
Feature
Difficulty
5/5
Estimated time
Over a week
Activity status
Stale
Clarity
Needs clarification
Newbie friendliness
15/100

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