Use virtual names for known remote services in X-Ray

For remote services we know, we should set them to fixed or formulaic names so that we can programmatically pull out statistics based on the edge (e.g. `edge("altis-production", "elasticsearch.altis-production")`).

Our database names follow a formulaic name of `db.{stack}.{private_zone}` so similar for ES/etc may be good. (We can't do this in TAS as it uses SSL.)

We definitely want to do this for the following:
* S3
* Elasticsearch
* CloudWatch Logs

We should probably also rename `object-cache` to match the same.