XB Analytics: Blocking internal traffic being counted under XB impressions

## User Story

As a digital marketer, I want to see the total views and impressions of XB variants that exclude the internal traffic (employees, suppliers and service providers) so that I can get a true picture of engagement with my website content

## Requirement
Being able to see total views and impressions that should only be representative of external traffic

## Acceptance Criteria

Given: I am in the modal of a page selected from the XB Dashboard
When: I select an XB variant and total views and conversion rate of XB is displayed
Then: By default all the internal and external traffic should be shown
And: There should be an option to see traffic that is only external to the organization