How to combine with image push/release?

Hi, I have a single repo containing my container source and the relevant helm package.
I'd like to do the following on every push to master:
- calculate new semantic release version
- build & push image to github registry
- update a helm repository with my chart on branch `gh-pages`

Altough I'm unsure how to do this since `chart-releaser` will create the GitHub release itself, but there is no way to re-use that release for the image tag? Anyone doing the same?