hackforla / hackforla/website

UX Writing - Rewrite Donate Page

Open
#2,066 4 comments 0 reactions 0 assignees View on GitHub
Complexity: Medium HLC: S P-Feature: Donate role: writing size: missing status: Updated
Dominant language
JavaScript
Stars
363
Forks
872
Avg merge
2d 21h
Merged PRs (30d)
18

Description

### Dependency
Donor research process #2309

### Overview
We need to rewrite the text on the Donate Page to focus more clearly on **_why_** people should donate, so that rather than rehashing what HfLA is the Donate page better incentivizes potential donors to take action and to understand the impact their donation can make.

### Action Items
- [ ] Find out from Research where they are in the donor research process.
- [ ] If they are not done, then put this in the icebox with a dependency
- [ ] if they are done, review with them how their research informs what Donors might respond to. The guidance below was based on a time prior to that research
- [ ] **Duplicate the current Donate page in Figma**
- [ ] **Re-write copy on header section:**
- [ ] Goals for header section writing:
- [ ] Potential donors who visit this page are most likely already aware of what HfLA is doing. This page should instead lead with what is **special** about HfLA, and **why** they should donate.
- [ ] Focus of the writing should be on HfLA's impact, and as a call to action for donors.
- [ ] **Re-write copy on "Help us keep the lights on" section:**
- [ ] Goals for this section's writing:
- [ ] Simplify and make this text more conversational. Focus on what HfLA does, our impact, and frame in such a way that taps into what would motivate potential donors
- [ ] **Re-write copy on bottom "Make a donation to Hack for LA" section:**
- [ ] Goals for this section's writing:
- [ ] Make text more concise and incorporate stronger CTA.
- [ ] **See "Figma - Donate Page with detailed instructions for new writing" link in resources/instructions section for specific instructions about the changes needed for each section.** Reach out to @kristine-eudey with any questions.

### Resources/Instructions
Research about donors

[Figma - Donate Page to copy](https://www.figma.com/file/0RRPy1Ph7HafI3qOITg0Mr/Hack-for-LA-Website?node-id=11561%3A91657)
[Figma - Donate Page with instructions for new writing](https://www.figma.com/file/0RRPy1Ph7HafI3qOITg0Mr/Hack-for-LA-Website?node-id=13499%3A106827
)
[What is Hack for LA? Slide Deck](https://docs.google.com/presentation/d/1GiNJUZCY9W_niANnv4UL9iMTjm8aFNld4y9vf8l8bTU/edit?usp=sharing)
https://hackforla.org/about

Contributor guide

Open the contributing guide

Assessment

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