Homepage Research - Donors / Partners / Advisors

### Dependency
- [ ] #2706
- [ ] #2704
- [x] #2589
- [x] #2705

### Overview
We need to create personas for our three target user groups (volunteers, donors / partners, and advisors) in order to ensure the design of the site accounts for each of their goals and concerns, and to support alignment and communication across the team.

### Action Items
UX / Research
- [x] Compile existing volunteer research #2561
- [x] Interview Bonnie to gain insight on donors/partners
- [x] Conduct interviews with donors/partners.
- [x] Present prototype of new homepage to interviewees for feedback.
- [ ] Speak with Rachel Parker Chavez (works at Super By Design) Bonnie will connect us once we’re ready/have a set of questions reviewed and in place. She can advise us in terms of institutional giving and partnership/advisory. #2309
- [x] Conduct affinity mapping in order to distill research of target groups and identify overarching themes
- [ ] Create personas from research findings
- [x] individual donors
- [ ] volunteers #2662
- [ ] corporate donors
- [ ] partners
- [ ] advisors

### Resources/Instructions
- [Donor/Partner Research Plan](https://docs.google.com/document/d/1ELtk7H_uubatggRcTO9imHzdheeiPWkDLs3KZepMwh0/edit)
- [HfLA UX Research - Google Drive Folder](https://drive.google.com/drive/folders/14ZChVwBKzURRPSey7NAZGDbMwA4BzwRo?usp=sharing)
- [Recording/transcript of interview with Bonnie 7/25/21](https://drive.google.com/drive/folders/1tQbN7EtJBmFuiASY4-9gw4pVVtoVw80R)
- [Slide deck to summarize insights from interview with Bonnie](https://docs.google.com/presentation/d/1YYgEuKMGV_gmmxTLQF1gOvVd_wDJDN5E2f7mHwDorKg/edit#slide=id.gc6f8954bc_0_96)
- [Interview Questions for Donors & Financial Partners - Slide Deck](https://docs.google.com/presentation/d/1p5iOAOiqfWzjndOGhFkvL0FDSUfKRHrcHSmL1CA8J_c/edit#slide=id.ge77ae0ae07_0_0)
- [Miro Board for affinity diagramming](https://miro.com/app/board/o9J_l6zD0JA=/)
- [Messaging and outreach communication to recruit interviewees]