Website User Behavior Modeling - current visitor data gathering

### Dependencies
- #1730
- #542: ~Organizational Dashboard~
- #503: ~Google Analytics~
- After dependency is cleared, read through whole issue and either rewrite or make a new issue that has the relevant information.

### Overview
We need to model the behavior of people on the current hfla website.

### Action Items

- [ ] Review Modeling Questions.
- [ ] Add any others behaviors to track and their purpose in the comments.

- [x] Review the documentation on what is possible and then outline the value of each platform to our need and the coding burden for each.

- [Google Analytics](https://analytics.google.com)
- [FullStory](https://www.fullstory.com) free version
- #432.

### Modeling Questions
_Purpose: To determine information value ranking._
What % of visitors click a top menu item?
Of that %, what is the breakdown of which menu item they click?

_Purpose: to determine if the project's links are of interest to visitors._
For visitors who go to the project section (via click or scrolling), what percent click on the project's links?
Of that %, how many people click on more than one?

_Purpose: to determine if visitors are seeing that the projects are being worked on one of two locations and pre selecting project exploration based on that._
Does there seem to be a pattern of people clicking projects that are in one of the two locations?

_Purpose: to determine how people are using the maps, if at all._
What is the interaction with the link to maps? (Specifically, do people click on the link?)
If yes, do they click on something else, how soon do they click on something else?
If yes, is it the RSVP via meetup?