hackforla / hackforla/marketing

Define Marketing Objectives for CTJ project

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#83 1 comment 0 reactions 1 assignee Claimed by @brandonhu8 View on GitHub
documentation Skill: Brand Strategy Skill: Digital Marketing Skill: Media Strategy
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Description

### Overview

In order to help you market Civic Tech Jobs project or CoP, we need to collect the following information:

### Action Items
- [x] Identify the answers to each of these questions for your project, putting your notes in the comments and checking off the boxes as you go:
- [x] Mission
- [x] Marketing Objective (KPI)
- [x] Primary Target Audience
- [x] Secondary Audience
- [x] Location (of Target Audience)
- [x] Timeline
- [x] Key Events
- [x] Budget
- [x] Gifted Media (Digital, TV, OOH, etc.) - free media or partner website with significant levels of traffic
- [x] Potential Business Partners
- [x] Potential Spokespeople
- [x] Free Press Opportunities
- [x] Key Outreach Platforms
- [x] Links to Digital Assets/Graphics
- [x] Other Important Information

### Resources
![Screen Shot 2021-02-04 at 6 33 26 PM](https://user-images.githubusercontent.com/37763229/106981795-8cdaf280-6717-11eb-988e-931814ccd2dc.png)

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