Define Marketing Objectives for VRMS project

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#44 opened on Mar 24, 2021 0 comments 0 reactions 0 assignees View on GitHub

documentation feature: marketing objectives Level: learning Marketing Type: project milestone: missing P: VRMS PA: Civic Tech Infrastructure project todo ready for prioritization role: Product Management S: active Skill: Brand Strategy Skill: Digital Marketing Skill: Media Strategy

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Description

### Overview

In order to help you market VRMS project, we need to collect the following information:

### Action Items
- [ ] Identify the answers to each of these questions for your project putting your notes in the comments and checking off the boxes as you go:
- [ ] Mission
- [ ] Marketing Objective (KPI)
- [ ] Primary Target Audience
- [ ] Secondary Audience
- [ ] Location (of Target Audience)
- [ ] Timeline
- [ ] Key Events
- [ ] Budget
- [ ] Gifted Media (Digital, TV, OOH, etc.) - free media or partner website with significant levels of traffic
- [ ] Potential Business Partners
- [ ] Potential Spokespeople
- [ ] Free Press Opportunities
- [ ] Key Outreach Platforms
- [ ] Links to Digital Assets/Graphics
- [ ] Other Important Information

### Resources
![Screen Shot 2021-02-04 at 6 33 26 PM](https://user-images.githubusercontent.com/37763229/106981795-8cdaf280-6717-11eb-988e-931814ccd2dc.png)

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Define Marketing Objectives for VRMS project

Description

Contributor guide

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