Research and document potential metrics

### Dependency
- #84
- #106

### Overview
We need to identify which metrics we have already selected and which ones we could/should capture and the feasibility for each

### Action Items
- [ ] create a spreadsheet to add all our potential metrics to
- [ ] copy all the metrics from the research plan
- [ ] review competitors to identify what they are promoting as their metrics and add to sheet
- [ ] identify other ways we might find or choose metrics
- [ ] discuss with team

### Resources/Instructions
- This issue is part of the epic https://github.com/hackforla/internship/issues/71
- [CfA workshop video](https://www.youtube.com/watch?v=JNjlAEtY6Gk)
~[sample OKR issue](https://github.com/100Automations/Website/issues/6)~
- See KPIs from [research plan 1](https://docs.google.com/document/d/1t98oH0tAFTsiRm8QI75l93thdwjTxQMvXigmVFs7AbA/edit)
- [one sheet](https://docs.google.com/document/d/1vovX2o0qiw4z9BUrH1Wb5RL9AzaveguQ1KMZ27nj11w/edit
)
- branding docs
- #32