google / google/meridian

Google Merdian Budget Optimization when KPI is non revenue

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Dominant language
Python
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Description

Hi Google,
I tried multiple iterations when kpi is non revenue and seeing in flexible budget it does not allocate like when kpi is revenue and it does not show cpik. Is fixed budget is used for Google Merdian to see how budget is reallocated across channel. Since I have seen in fixed budget they are allocating rather than flexible budget

Contributor guide

Open the contributing guide

Research direction

Start by reproducing the reported behavior for non-revenue KPIs in flexible and fixed budget optimization, comparing budget reallocation and CPIK output. The issue names no files, tests, or entry points, so first locate the relevant budget optimization code and existing tests. Done means the behavior is understood and the expected allocation and CPIK handling are covered by tests.

Written by the indexing model from the issue text.

Assessment

Tech stack
python
Domain
analytics
Issue type
Bug
Difficulty
4/5
Estimated time
3-5 days
Activity status
Quiet
Clarity
Needs clarification
Newbie friendliness
35/100

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