How to integrate COADs ?

Hello,

As part of a project, we would like to include COADS in our MMM model. What is your recommendation ? We would like to avoid the approach "splitting each media between Coads and No Coads" to limit the explosion of the number of features.

Thank you for your help !

The issue asks how to include COADs in Meridian's MMM model without splitting each media into separate COADs and non-COADs features. Start by clarifying the intended COADs representation and whether Meridian currently supports it; done would be a documented, agreed integration approach rather than an implementation whose scope is already defined.

Written by the indexing model from the issue text.