pre-receive hook doesn't run if repository doesn't exist

I've setup a global `pre-receive` hook on my own server (Ubunto 16.04.2 with Git 2.16.2), which works fine with existing repositories. However, if the repository does not exist, the script does not run and I get a client side error instead.
Is there a server side hook I can use that will run when someone tries to push to a repo that doesn't exist? Or, how else can I catch the event?