How to leverage your referral link

I wish I could tell you that there is a magic button that takes your Gitcoin referral link to the top of the rankings, without error.

But the truth is that it is necessary to have resourcefulness, dedication, persistence and creativity, combined with the mission of the Gitcoin platform. This is particularly true because of the constantly changing nature of the algorithm of social networks, Facebook and Linkedin.

**Dear Gitcoiners**

When you start promoting your referral link located in the left corner of the Gitcoin platform page, you will strengthen the presence of the site on Google and this will be beneficial for the Gitcoin project, as new professionals can be part of this incredible platform.

I will teach you how to publicize your referral link correctly, there are several formats, but this is the easiest.

**I want to emphasize that the keywords are these:** Python, Rust, Ruby, JavaScript, Solidity, HTML, CSS, Design.

Content Marketing is a Marketing strategy focused on attracting and winning over your target audience through quality content. Content Marketing promotes the brand directly, but aims to solve the problem of its audience, bringing relevant solutions and leading it through the registration funnel.

**How to spread the Gitcoin reference link on Linkedin?**

There are two main ways to publish LinkedIn:

Write more complete articles of five to seven paragraphs and share with people in your network and your friends.

Make shorter updates, like, achievements and brief comments on any other topic and let all your connections know about it.

When publishing something on LinkedIn, in addition to knowing some types of posts, you should take into account some good practices that you can check below:

**Follow Gitcoin trends**
The LinkedIn team curates the most relevant content in each sector on a daily basis.

Use these lists to keep up to date, and even create content on the subject. This shows that you are a professional who is aware of market trends.

Tip: beware of controversial topics, especially political issues, because they are outside the main objective of the network and can create a bad image about you or Gitcoin, which can damage the platform.

**Create valuable content**

The content should be valuable to your persona, so be consistent and always try to keep the pace of your posts.

Try to understand what are the pains of its users, especially those that Gitcoin can solve. Thus, you will be able to develop a strategy that makes sense, even before creating your articles.

Study as much as you can about your audience. If you want to attract programmers to your referral link, for example, write about the importance of Ethereum's usability, because besides being a relevant topic, it is something that generates many curiosities.

Of course, it is necessary to carry out a research on the subjects, and check which is the most relevant for your audience. This verification can be done through the content itself that is shared or through the weekly report of the network itself.

**Use hashtags**

Hashtags help users find their content and you can use them to attract new users to the Gitcoin platform and gain more visibility w strengthen the Gitcoin name within the Linkedin platform.

Thus, you will generate engagement with a qualified audience, and Gitcoin will gain more authority.

**hashtags:** #Gitcoin #Gitcoiners #Gitcoiner (Check the events and HACKATHONS to generate Hashtags aggregated to your post)

By producing quality content, you increase people's interactions with Gitcoin, creating that engagement.

The result of this is evangelisers who recommend and even defend it.

**Gitcoin Educating the market**

Often, your target audience does not understand well the market in which you are inserted, what the environments offered by Gitcoin are for.

In that case, don't give up! Produce content that answers users' questions at Likedin and teaches them everything they need to know to make the decision to register and learn the code of conduct for the platform.

If your content is really quality, you will break objections and increase the satisfaction of new referrals, as they will register through your link with full awareness of the mission and how to contribute with the skills.

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