2021 Gitcoin Brand Guide

### User Story

As an operator of Gitcoin, we would like to ensure a source of truth for a cohesive brand and guidelines.

As a design contributor/developer contributing to Gitcoin, I'd like to have a place to reference and understand the Gitcoin Brand.

### Why Is this Needed

The original brand guide is limited and needs updating to include expanded product offerings and other evolution.

### Description

Create a source of truth for the Gitcoin brand

### Definition of Done

- [ ] Create a brand guide in figma
- [ ] Review with Gitcoin Design team members
- [ ] Review with Gitcoin Team
- [ ] Update Creative Repo Guide and brand docs
- [ ] Create PDF version
- [ ] Export and graphics required to update brand site

### Metric

- Brand consistency - User trust/satisfaction increases
- Design resource time saved
- Engineering resource time saved