facebookresearch / facebookresearch/Ad-Library-API-Script-Repository

eu_total_reach field returns null for EU-delivered ads (not political)

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Description

Hi!

I'm using the Ads Library API to retrieve data for ads delivered in the European Union, specifically Romania. While the documentation states that eu_total_reach is:

“Available only for ads delivered to the EU”

In practice, I consistently receive null values for this field, even under the following conditions:

The ad is visible in the public Ads Library for EU countries (e.g., [example ad](https://www.facebook.com/ads/library/?active_status=active&ad_type=all&country=RO&is_targeted_country=false&media_type=all&search_type=page&source=nav-header&start_date%5Bmin%5D=2025-04-01&view_all_page_id=106704238238248)).

The “Beneficiary and Payer” section is shown in the UI, indicating transparency requirements.

The ad is served in Romania, an EU member state.

I'm explicitly requesting eu_total_reach via GraphQL.

The API returns funding_entity and spend fields as null.

Despite this, the eu_total_reach value is always null.

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