facebookexperimental / facebookexperimental/Robyn
Can I assign different adstock types to different media channels?
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Description
Hi Robyn team,
I'm currently building a monthly Marketing Mix Model with Robyn (v3.12.1) and wondering if it's possible to assign different adstock functions to different media channels?
For example, I want: "Facebook_ads" to use "geometric" adstock, "TV_Ads" to use "weibull".
Thanks in advance!
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