facebookexperimental / facebookexperimental/Robyn

Is the Budget Allocator robust to variations in attribution?

Open
#1,228 0 comments 0 reactions 0 assignees View on GitHub
Dominant language
Jupyter Notebook
Stars
1.5k
Forks
433
PR merge metrics
No merged PRs in 30d

Description

I'm trying to understand better how the budget allocator works. I ran 2 different models with the same variables except for how i handled the "season" variable (Prophet vs a Manual Approach). Both yielded different R2 (i was expecting this) and different revenue attributions but overall the budget allocators remained almost the same.

Is Robyn’s optimizer robust to variations in attribution, only adjusting spend when differences in response curves exceed a certain threshold? I'm trying to understand why it would yield almost the exact same recommendation even though the revenue decomposition is completely different.

Thank you!

Contributor guide

Open the contributing guide

Assessment

This issue has not been assessed yet.

Get new issues in your inbox

A short digest of beginner-friendly GitHub issues.