facebookexperimental / facebookexperimental/Robyn

Two questions - Plotting decomposition over time, and comparing adstock parameter for Robyn vs. lightweight MMM

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Hi Team,

I just had two questions about Robyn, and wasn't sure where to post them. Hopefully this is the right place.

1. Is there a way to get the decomposition over time plot like that from lightweight mmm:
Screenshot 2024-06-23 at 6 12 26 PM

2. Is it fair to compare the adstock parameter theta from Robyn with lightweight mmm's 'lag_weight' for a geometric adstock model? The reason I am asking is because I am getting very different values from the two packages. It's true that one is for spends (Robyn) and the other, for impressions/clicks (lightweight MMM), but it's still strange just how different they are. Both packages produce seemingly great fits btw.

Thank you for your help!
Natalia

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