facebookexperimental / facebookexperimental/Robyn
Two questions - Plotting decomposition over time, and comparing adstock parameter for Robyn vs. lightweight MMM
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Hi Team,
I just had two questions about Robyn, and wasn't sure where to post them. Hopefully this is the right place.
1. Is there a way to get the decomposition over time plot like that from lightweight mmm:
2. Is it fair to compare the adstock parameter theta from Robyn with lightweight mmm's 'lag_weight' for a geometric adstock model? The reason I am asking is because I am getting very different values from the two packages. It's true that one is for spends (Robyn) and the other, for impressions/clicks (lightweight MMM), but it's still strange just how different they are. Both packages produce seemingly great fits btw.
Thank you for your help!
Natalia
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