ModuleNotFoundError: No module named 'keras'

cloned the repo, jumped to the root directory, then;
```
python3 -m venv venv
source venv/bin/activate
pip install keras tensorflow pillow h5py jupyter
jupyter notebook
```
Opened the notebook, went to hello-world example, ran the first code block;

```
---------------------------------------------------------------------------
ModuleNotFoundError Traceback (most recent call last)
Cell In [1], line 1
----> 1 from keras.layers import Embedding, TimeDistributed, RepeatVector, LSTM, concatenate , Input, Reshape, Dense
2 from keras.preprocessing.image import array_to_img, img_to_array, load_img
3 import numpy as np

ModuleNotFoundError: No module named 'keras'
```

What's up with that?