Document foundational brand & expression design thinking

Figure out boundaries and dependencies between product and marketing domains in the design system.

- Jordan — Branding and Marketing guidelines.
- Jano — What foundations should apply to / be reusable across both domains? Guidelines. Design Tokens.
- How do we ensure that we keep a coherent design language across domains while still allowing marketing to be more expressive?

Foundations

- Accessibility: Cross-domain.
- Internationalization: Cross-domain?
- Performance: Domain-specific.
- Color: Cross-domain? We could tweak/extend the color system as necessary with leonardocolor.io
- Typography: Mostly domain-specific (more typefaces, bolder weights for headings, slightly different scale). Productive vs. expressive.
- Spacing and sizing: Spacing could be made cross-domain, as long as we have more expressive values for Marketing.
- Layout and adaptivity.
- Materials
- Iconography
- Illustration

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Notes from [Nad in Jan. Design Retro](https://www.figma.com/file/4ISvkALJ3saAHkdhfNOvZ3/2023%3A-Design-Retros?node-id=1628%3A1359&t=kglz7J11bHPec8TL-0):

- Figure out a plan for how we collaborate across brand evolution & design systems
- When makes sense for both projects? Milestones?
- How to share out in upcoming syncs