What do People Using your App Care about?

| Users Care About | Users _Don't Care_ About |
|---|---|
| How fast it loads on _their_ mobile device/connection | which SPA Virtual-DOM Framework used to make the app |
| How much bandwidth the first page render requires, especially when on a poor connection or on data roaming | forcing a 50mb app update just so I can perform a task in your app and not _allowing_ me to accomplish something that used to work just fine without downloading a [new app](https://thenextweb.com/socialmedia/2014/05/06/large-tech-companies-hopping-app-unbundling-trend/#.tnw_genclfIb)! |
| does it drain their phone's battery while in use or _worse_ when it's on in the "background" collecting personal data... | fancy loading graphics and transitions that increase download/view times |
| the app works offline e.g. when they are on the tube | where they got the app from e.g. "App Store" vs. Save-to-Homescreen PWA |
| there's an easy way to give feedback when something does not work as expected | take what we give you and don't complain! you are a "MUA" not a person! |
| your data is private and you can see _exactly_ who you have shared it with | we are harvesting your data and selling it to the highest bidder! |

please add to this table...