What? Why? Who? How?

# Why?

_Most_ Product Owners don't _check_ Google Analytics and use the insights to drive decisions.

# What?

More detail in: https://github.com/dwyl/atm/issues/16

## Name? 🏧

"ATM" stands for "Actionable Timely Metrics" (_this is a ["backronym"](https://en.wikipedia.org/wiki/Backronym)). We **really** wanted to give this project a name that is both short, _memorable_ and helps stakeholders _understand_ the importance of analytics data to the organisation!

# Who?

This project aims to both _simplify_ the language/vocabulary around analytics/metrics and create a simple way of tracking _any_ event in _any_ web app.

If it's not _immediately obvious_ **Why** this project is valuable and **How** it works,
we have failed. So if you are scratching your head wondering: "_Is this for **me**?_" ...
**please _help_ us** by describing your situation so we can **_help_ you** realise the _value_ of the data you are sending to Google Analytics and then _ignoring_...

# How?

+ [ ] Define the basic schema for an Events (Analytics) Table!
+ [ ] Implement it!