Naming Conventions - What to call the People who Use the App?

This may appear to be a _minutiae_ detail, please ignore if you aren't interested in naming.

> " _The **words** we use **make** a **huge difference**_ " ~ [_Don Norman_](http://www.jnd.org/)

> "_One of the horrible words we use is '**users**'.
I am on a crusade to get rid of the word '**users**'.
I would prefer to call them '**people**'._"
> [Don Norman](https://en.wikipedia.org/wiki/Don_Norman) on https://en.wikipedia.org/wiki/User_(computing)#Terminology

The _easiest_ way of referring to the people who _use_ an application is as "[**_users_**](http://en.wikipedia.org/wiki/User_%28computing%29)" ...
I've _never_ been a fan of calling people "_users_"...
( I associate the word "users" with [people who take _narcotics_](http://en.wikipedia.org/wiki/Drug_user#Terminology) ... )

I would prefer to refer to the (_enlightened_) people who _use_ our app as a **_person_** (singular/record) and **_people_** (plural/collection) ... but if **_anyone `else`_** has a **_suggestion_** for a **_better_** [collective noun](http://en.wiktionary.org/wiki/Appendix:Glossary_of_collective_nouns_by_subject)

> **Note**: I _love_ the word "**_Team_**" but think we should _reserve_ it to refer to the people who are _building_ the product... what do _you_ think?

Further reading: a **_better word_**: http://ux.stackexchange.com/questions/11401/better-term-for-user
_Bonus Level_: (Don Norman's) **Ted Talk** on **Design & Emotion**: http://www.ted.com/talks/don_norman_on_design_and_emotion

# Todo

+ [x] Capture our decision to use the word **`people`** to describe the human beings using our App(s) so that we _never_ have to have the "Users" discussion again.
+ [ ] Add a "Who?" section to the `README.md` of _this_ repo and add a brief paragraph summarising exactly why we avoid the term "User" or "Users". The term is obsolete and companies/apps that continue using it are showing their ignorance of this fact.