`-noLogo` in `Directory.Build.rsp` has no effect

### Issue Description

`-noLogo` does not seem to have any effect when used in `Directory.Build.rsp`, but works fine on the command line.

### Steps to Reproduce

```console
$ dotnet new console
$ echo -noLogo > Directory.Build.rsp
$ dotnet build
```

### Expected Behavior

```
Determining projects to restore...
All projects are up-to-date for restore.
You are using a preview version of .NET. See: https://aka.ms/dotnet-core-preview
playground -> C:\Users\alex\source\repos\playground\bin\Debug\net6.0\playground.dll

Build succeeded.
0 Warning(s)
0 Error(s)

Time Elapsed 00:00:00.87
```

### Actual Behavior

```
Microsoft (R) Build Engine version 17.0.0-preview-21378-03+d592862ed for .NET
Copyright (C) Microsoft Corporation. All rights reserved.

Determining projects to restore...
All projects are up-to-date for restore.
You are using a preview version of .NET. See: https://aka.ms/dotnet-core-preview
playground -> C:\Users\alex\source\repos\playground\bin\Debug\net6.0\playground.dll

Build succeeded.
0 Warning(s)
0 Error(s)

Time Elapsed 00:00:00.87
```

### Analysis

Running with `-v:diag` shows that `-noLogo` *is* picked up in the command line switches dumped at the beginning of the log.

### Versions & Configurations

```
$ dotnet --info
.NET SDK (reflecting any global.json):
Version: 6.0.100-preview.7.21379.14
Commit: 22d70b47bc

Runtime Environment:
OS Name: Windows
OS Version: 10.0.22000
OS Platform: Windows
RID: win10-x64
Base Path: C:\Program Files\dotnet\sdk\6.0.100-preview.7.21379.14\

Host (useful for support):
Version: 6.0.0-preview.7.21377.19
Commit: 91ba01788d

.NET SDKs installed:
2.1.815 [C:\Program Files\dotnet\sdk]
3.0.100 [C:\Program Files\dotnet\sdk]
3.1.201 [C:\Program Files\dotnet\sdk]
3.1.202 [C:\Program Files\dotnet\sdk]
3.1.411 [C:\Program Files\dotnet\sdk]
5.0.100-rc.1.20452.10 [C:\Program Files\dotnet\sdk]
5.0.100 [C:\Program Files\dotnet\sdk]
5.0.102 [C:\Program Files\dotnet\sdk]
5.0.202 [C:\Program Files\dotnet\sdk]
5.0.302 [C:\Program Files\dotnet\sdk]
6.0.100-preview.7.21379.14 [C:\Program Files\dotnet\sdk]

.NET runtimes installed:
Microsoft.AspNetCore.All 2.1.13 [C:\Program Files\dotnet\shared\Microsoft.AspNetCore.All]
Microsoft.AspNetCore.All 2.1.27 [C:\Program Files\dotnet\shared\Microsoft.AspNetCore.All]
Microsoft.AspNetCore.All 2.1.28 [C:\Program Files\dotnet\shared\Microsoft.AspNetCore.All]
Microsoft.AspNetCore.App 2.1.13 [C:\Program Files\dotnet\shared\Microsoft.AspNetCore.App]
Microsoft.AspNetCore.App 2.1.27 [C:\Program Files\dotnet\shared\Microsoft.AspNetCore.App]
Microsoft.AspNetCore.App 2.1.28 [C:\Program Files\dotnet\shared\Microsoft.AspNetCore.App]
Microsoft.AspNetCore.App 3.0.0 [C:\Program Files\dotnet\shared\Microsoft.AspNetCore.App]
Microsoft.AspNetCore.App 3.1.2 [C:\Program Files\dotnet\shared\Microsoft.AspNetCore.App]
Microsoft.AspNetCore.App 3.1.3 [C:\Program Files\dotnet\shared\Microsoft.AspNetCore.App]
Microsoft.AspNetCore.App 3.1.4 [C:\Program Files\dotnet\shared\Microsoft.AspNetCore.App]
Microsoft.AspNetCore.App 3.1.14 [C:\Program Files\dotnet\shared\Microsoft.AspNetCore.App]
Microsoft.AspNetCore.App 3.1.17 [C:\Program Files\dotnet\shared\Microsoft.AspNetCore.App]
Microsoft.AspNetCore.App 5.0.0-rc.1.20451.17 [C:\Program Files\dotnet\shared\Microsoft.AspNetCore.App]
Microsoft.AspNetCore.App 5.0.0 [C:\Program Files\dotnet\shared\Microsoft.AspNetCore.App]
Microsoft.AspNetCore.App 5.0.2 [C:\Program Files\dotnet\shared\Microsoft.AspNetCore.App]
Microsoft.AspNetCore.App 5.0.5 [C:\Program Files\dotnet\shared\Microsoft.AspNetCore.App]
Microsoft.AspNetCore.App 5.0.8 [C:\Program Files\dotnet\shared\Microsoft.AspNetCore.App]
Microsoft.AspNetCore.App 6.0.0-preview.7.21378.6 [C:\Program Files\dotnet\shared\Microsoft.AspNetCore.App]
Microsoft.NETCore.App 2.1.13 [C:\Program Files\dotnet\shared\Microsoft.NETCore.App]
Microsoft.NETCore.App 2.1.27 [C:\Program Files\dotnet\shared\Microsoft.NETCore.App]
Microsoft.NETCore.App 2.1.28 [C:\Program Files\dotnet\shared\Microsoft.NETCore.App]
Microsoft.NETCore.App 3.0.0 [C:\Program Files\dotnet\shared\Microsoft.NETCore.App]
Microsoft.NETCore.App 3.1.2 [C:\Program Files\dotnet\shared\Microsoft.NETCore.App]
Microsoft.NETCore.App 3.1.3 [C:\Program Files\dotnet\shared\Microsoft.NETCore.App]
Microsoft.NETCore.App 3.1.4 [C:\Program Files\dotnet\shared\Microsoft.NETCore.App]
Microsoft.NETCore.App 3.1.14 [C:\Program Files\dotnet\shared\Microsoft.NETCore.App]
Microsoft.NETCore.App 3.1.17 [C:\Program Files\dotnet\shared\Microsoft.NETCore.App]
Microsoft.NETCore.App 5.0.0-rc.1.20451.14 [C:\Program Files\dotnet\shared\Microsoft.NETCore.App]
Microsoft.NETCore.App 5.0.0 [C:\Program Files\dotnet\shared\Microsoft.NETCore.App]
Microsoft.NETCore.App 5.0.2 [C:\Program Files\dotnet\shared\Microsoft.NETCore.App]
Microsoft.NETCore.App 5.0.5 [C:\Program Files\dotnet\shared\Microsoft.NETCore.App]
Microsoft.NETCore.App 5.0.8 [C:\Program Files\dotnet\shared\Microsoft.NETCore.App]
Microsoft.NETCore.App 6.0.0-preview.7.21377.19 [C:\Program Files\dotnet\shared\Microsoft.NETCore.App]
Microsoft.WindowsDesktop.App 3.0.0 [C:\Program Files\dotnet\shared\Microsoft.WindowsDesktop.App]
Microsoft.WindowsDesktop.App 3.1.2 [C:\Program Files\dotnet\shared\Microsoft.WindowsDesktop.App]
Microsoft.WindowsDesktop.App 3.1.3 [C:\Program Files\dotnet\shared\Microsoft.WindowsDesktop.App]
Microsoft.WindowsDesktop.App 3.1.4 [C:\Program Files\dotnet\shared\Microsoft.WindowsDesktop.App]
Microsoft.WindowsDesktop.App 3.1.14 [C:\Program Files\dotnet\shared\Microsoft.WindowsDesktop.App]
Microsoft.WindowsDesktop.App 3.1.17 [C:\Program Files\dotnet\shared\Microsoft.WindowsDesktop.App]
Microsoft.WindowsDesktop.App 5.0.0-rc.1.20452.2 [C:\Program Files\dotnet\shared\Microsoft.WindowsDesktop.App]
Microsoft.WindowsDesktop.App 5.0.0 [C:\Program Files\dotnet\shared\Microsoft.WindowsDesktop.App]
Microsoft.WindowsDesktop.App 5.0.2 [C:\Program Files\dotnet\shared\Microsoft.WindowsDesktop.App]
Microsoft.WindowsDesktop.App 5.0.5 [C:\Program Files\dotnet\shared\Microsoft.WindowsDesktop.App]
Microsoft.WindowsDesktop.App 5.0.8 [C:\Program Files\dotnet\shared\Microsoft.WindowsDesktop.App]
Microsoft.WindowsDesktop.App 6.0.0-preview.7.21378.9 [C:\Program Files\dotnet\shared\Microsoft.WindowsDesktop.App]

To install additional .NET runtimes or SDKs:
https://aka.ms/dotnet-download
```