Website redesign

Extracting this from the accessibility team roadmap so it’s more visible - connecting the dots between existing issues. Private planning doc: [2026 Django website redesign - planning](https://docs.google.com/document/d/19UC055mXZ4xqH5pvPMZALgEfh5YA-OSc55iGjeBJ4aY/edit?tab=t.0)

## Tasks

### Discovery

- [x] #1496
- [ ] Marketing strategy
- [ ] At least the bigger picture - what the website needs to show ("Django’s relevance in 2025")
- [ ] (Possibly renewing the vision for the framework a bit)
- [x] As-is brand guidelines: [dsf-design-assets](https://github.com/thibaudcolas/dsf-design-assets)
- [x] User research: [User research report by 20tab](https://github.com/django/djangoproject.com/issues/1496)
- [ ] More user research? 20tab report was focused on difficulties of _current site users_
- [ ] ⌛️ Redesign brief: [private WIP brief (outline)](https://docs.google.com/document/d/19UC055mXZ4xqH5pvPMZALgEfh5YA-OSc55iGjeBJ4aY/edit?tab=t.0)
- [x] #2288
- [ ] (Website content strategy)
- [ ] (Website moodboard - see [Django 20th birthday moodboard](https://www.figma.com/board/AeXzurPY9FMR5c08YJUrBt/Django-20th-birthday-moodboard?node-id=0-1&t=A5V6sZZYF9kYsH02-1))
- [ ] User journey mapping / information architecture for the site (see fundraising WG work)

### Design

- [ ] Design mockups, possibly low-fidelity prototypes
- [ ] Component-driven visual design / design system / pattern library
- [ ] Section-level visual design

### Build

Current plan: incremental delivery by existing volunteer resources based on design mockups that reflect the long-term goal

### Supporting tasks

- [x] [Website WG creation](https://github.com/django/dsf-working-groups/blob/main/active/website.md)
- [x] Website redesign high-level planning
- [x] [Accessibility team roadmap](https://github.com/orgs/django/projects/7/views/10)
- [ ] UX/UI/IA capacity building
- [ ] Reach out to Lilian about UI/UX contributors
- [ ] Reach out on [Open Source Design](https://discourse.opensourcedesign.net/) (with Saptak input)
- [ ] Website redesign announcement
- [ ] Call to discuss project plan & availability
- [ ] List UX / UI / brand designers and user researchers currently active in our community
- [ ] Marketing capacity building
- [ ] [Marketing WG proposal](https://github.com/django/dsf-working-groups/pull/60)
- [x] Website preview environment setup

Start with the linked private planning document and the open tasks in this issue, then review #1496, the accessibility roadmap, and the Website WG materials. The payload names no files, tests, implementation entry point, or acceptance criteria, so it does not establish a concrete first contribution or definition of done.

Written by the indexing model from the issue text.