Use simple product name from backend in mobile matching context on Amazon.fr

Following dis-moi/backend#448 in Backend

Main usecases of notices that will be filled in and that may be used here:

#2019 (books)
#323 (board games)
#442 (lingerie)
#526 (clothes)
#761 (matress)
#762 (pillow)
#960 (cardboard box)
etc.

Start with dis-moi/backend#448 and trace the mobile matching context for Amazon.fr. Review the listed notice use cases (#2019, #323, #442, #526, #761, #762, and #960) to understand the expected product naming. Done means the mobile context uses the simple product name supplied by the backend.

Written by the indexing model from the issue text.