[Wemotes PRD] Follow Creators + Personalized Discovery

### **Title:** Follow Creators + Personalized Discovery

## **Summary:**

Let buyers follow their favorite creators and surface a personalized "From creators you follow" discovery row on the homepage, driving repeat visits and targeted browse-to-purchase conversion.

#### **Epic:**

- E3: Marketing – Primary Sales

#### **Pillars:**

- P8: Browse – Explore the catalog

### **Impacted Metrics:**

- M23 (# of unique buyers/week; new vs. returning)
- M24 (Conversion rate — sessions → purchase)

## **Problem**

Buyers who find a creator they like have no way to stay connected to that creator's new listings — every visit to the marketplace starts from scratch with the same generic catalog, giving returning buyers no personalized entry point and reducing the odds they discover new items from creators they already trust.

## **Proposal**

Add a follow/unfollow button on creator pages and cards. Followed creators feed a personalized "From creators you follow" row on the homepage, interleaving items from up to 8 followed creators (max 12 items shown). This gives returning buyers a reason to check back and a curated entry point into items they're most likely to purchase.