decentraland / decentraland/shop

[Wemotes PRD] Frictionless Wearable Gifting

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Description

### **Title:** Frictionless Wearable Gifting

## **Summary:**

Let a player send an owned or purchased wearable to another user without either party needing to manually approve an on-chain transaction.

#### **Epic:**

- E4: Marketing – Secondary Sales

#### **Pillars:**

- P13: Gift – Friction-free transfer

### **Impacted Metrics:**

- M29 (Sales by surface — marketplace vs. in-world/Explorer)
- M43 (Buyer repeat-purchase rate / cohort retention) — no gifting-specific metric currently exists in the tracker; this is the closest proxy for whether frictionless gifting drives return engagement.

## **Problem**

Gifting a wearable to another user today requires each party to review and approve an on-chain transaction — confusing friction for what should be a simple "give this to a friend" action, discouraging an otherwise low-effort, naturally viral sharing behavior.

## **Proposal**

Build a gifting flow that lets a user send an owned or purchased wearable to another user without requiring manual transaction approval on either side (e.g., via a managed/sponsored transaction), reducing gifting to a couple of taps.

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