How to wrap in a custom setuptools command?

Is it possible to compile .proto files with the betterproto plugin from a custom setuptools command? For example, ```python setup.py build_proto```

This is what my setup.py looks like:
```
import os
import pkg_resources
from setuptools import Command, setup

class BuildProtoCommand(Command):
"""Command to generate project *_pb2.py modules from proto files."""

description = "build grpc protobuf modules"
user_options = []

def initialize_options(self):
pass

def finalize_options(self):
pass

def run(self):
from grpc_tools import protoc

proto_files = []
inclusion_root = os.path.abspath(".")
for root, _, files in os.walk(inclusion_root):
for filename in files:
if filename.endswith(".proto"):
proto_files.append(os.path.abspath(os.path.join(root, filename)))

well_known_protos_include = pkg_resources.resource_filename("grpc_tools", "_proto")

for proto_file in proto_files:
proto_dir = os.path.dirname(proto_file)
command = [
"grpc_tools.protoc",
f"--proto_path={proto_dir}",
f"--proto_path={well_known_protos_include}",
f"--python_betterproto_out={proto_dir}",
proto_file,
]
if protoc.main(command) != 0:
raise Exception(f"error: {command} failed")

setup(
name="mypackage",
version="0.2.0",
cmdclass={
"build_proto": BuildProtoCommand,
},
packages=["mypackage"],
setup_requires=[
"betterproto[compiler]",
"grpcio-tools",
],
)
```

The problem here is that calling ```python setup.py build_proto``` causes all of the setup_requires packages to be installed as .eggs, and the ```protoc-gen-python_betterproto``` executable is not found by ```protoc```, so it doesn't know how to interpret the ```--python_betterproto_out``` flag.

I just wanted to double-check if this even supported functionality, or if betterproto is not intended to be used with setuptools at all and I need to migrate my package to pyproject.toml or something?