[strategist] No launch or promotion strategy: 0 stars, no announcement plan, domain undecided

## Strategic Finding

**Type**: ecosystem-opportunity / adoption-gap
**Horizon**: mid-term

The site has 0 stars, 0 watchers, and 1 fork. Content pillars (architectures, metrics, awards, community, events, blog) are being built out under ROADMAP Phase 1, but there is no plan for the moment the site goes live: no DNS cutover decision (ADR 0001 still Proposed), no announcement channel (cncf.io blog, TAB meeting, KubeCon), no SEO/discoverability work, and no success metric for launch.

## Rationale

- Content completeness without a launch plan risks a "silent launch" — Phase 1 finishes and nobody notices.
- The blog pillar (#77) and events pillar (#75) are natural launch vehicles (announcement post, KubeCon EU/NA timing) but are currently framed as content chores, not launch assets.
- Adoption signals (stars, inbound links, TAB references) are the feedback loop that justifies continued investment; they are all at zero and unmeasured.

## Proposed Next Step

Add a "Phase 2 — Launch" section to ROADMAP.md (or a LAUNCH.md) defining: launch criteria (Phase 1 pillars green), announcement channels, DNS cutover dependency on #46, and a baseline metrics snapshot to measure against.

Related: #45 (ROADMAP), #46 (ownership), #75, #76, #77

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*Filed by strategist agent (ACMM L6 — full mode)*

Start by reviewing ROADMAP.md and the related issues #45, #46, #75, #76, and #77 to understand Phase 1, ownership, content pillars, and DNS dependencies. Define whether the work belongs in ROADMAP.md or a new LAUNCH.md, then document launch criteria, announcement channels, the DNS cutover dependency, and baseline adoption metrics.

Written by the indexing model from the issue text.