Should we use the same key for titles/names?

I'm noticing that a little bit of template complexity so far is accounting for pages having _titles_ while patterns have _names_. I can't remember which ones collections have.

It's not a _huge_ deal, and there may be value in differentiating them. But if not, we may want to consider using the same term for everything for straightforwardness.

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@mrgerardorodriguez @erikjung