cityofaustin / cityofaustin/techstack
Draft style guide entry for alert message
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Content Type: Alert
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Style Guide
Team: Content
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Description
Draft a style guide entry for how to write an alert message.
[See mocks](https://app.abstract.com/projects/065fcabf-a46a-4688-a858-83ce2117b16c/branches/d6afab18-1d1b-4fe9-9cea-c159df0f7e92). Considerations:
- "Read more" as the default CTA--does this work?
- Tell readers about alert fatigue.
- Outline best practices, see NN and other research on this.
- Checklist for writing a good alert message? Dos and don'ts?
- Character limit for the headline? First, decide it, then explain the what and why of the character limit here for authors.
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