Make `create`, `update`, `build` and `run` automatically execute any of the earlier steps which are out of date

**Describe the bug**

On Windows, `briefcase create` immediately followed by `briefcase run` skips the `build` step:

```
(bw-dev) smith@xanadu:~/git/beeware/hello$ briefcase create

Application 'helloworld' already exists; overwrite [y/N]? y

[helloworld] Removing old application bundle...

[helloworld] Generating application template...
Using app template: https://github.com/beeware/briefcase-windows-app-template.git, branch 3.8
Using existing template (sha e5e330faf36c2490c74a5459c30951b516b41fa1, updated Mon Aug 1 15:58:39 2022)
Assigning helloworld an application GUID of 93bbf2ae-12d0-580c-aeb0-965dc4c04b69

[helloworld] Installing support package...
Using support package https://briefcase-support.org/python?platform=windows&version=3.8&arch=amd64
... using most recent revision
python-3.8.3-embed-amd64.zip already downloaded
Unpacking support package... done

[helloworld] Installing dependencies...
Collecting toga-core>=0.3.0.dev35
Using cached toga_core-0.3.0.dev35-py3-none-any.whl (491 kB)
Collecting toga-winforms>=0.3.0.dev35
Using cached toga_winforms-0.3.0.dev35-py3-none-any.whl (326 kB)
Collecting travertino>=0.1.3
Using cached travertino-0.1.3-py3-none-any.whl (15 kB)
Collecting pythonnet>=3.0.0a1
Using cached pythonnet-3.0.0rc4-py3-none-any.whl (250 kB)
Collecting clr-loader>=0.1.7
Using cached clr_loader-0.1.7-py3-none-any.whl (45 kB)
Collecting cffi>=1.13
Using cached cffi-1.15.1-cp38-cp38-win_amd64.whl (178 kB)
Collecting pycparser
Using cached pycparser-2.21-py2.py3-none-any.whl (118 kB)
Installing collected packages: travertino, pycparser, toga-core, cffi, clr-loader, pythonnet, toga-winforms
Successfully installed cffi-1.15.1 clr-loader-0.1.7 pycparser-2.21 pythonnet-3.0.0rc4 toga-core-0.3.0.dev35 toga-winforms-0.3.0.dev35 travertino-0.1.3
Installing app dependencies... done

[helloworld] Installing application code...
Installing src/helloworld... done

[helloworld] Installing application resources...
Installing src/helloworld/resources/helloworld.ico as application icon... done

[helloworld] Created windows\app\Hello World
(bw-dev) smith@xanadu:~/git/beeware/hello$ briefcase run

[helloworld] Starting app...
===========================================================================
Log started: 2022-08-01 18:28:22Z
PreInitializing Python runtime...
PythonHome: C:\Users\smith\cygwin\git\beeware\hello\windows\app\Hello World\src
PYTHONPATH:
- C:\Users\smith\cygwin\git\beeware\hello\windows\app\Hello World\src\python38.zip
- C:\Users\smith\cygwin\git\beeware\hello\windows\app\Hello World\src
- C:\Users\smith\cygwin\git\beeware\hello\windows\app\Hello World\src\app_packages
- C:\Users\smith\cygwin\git\beeware\hello\windows\app\Hello World\src\app
Configure argc/argv...
Initializing Python runtime...
Running app module: stub
---------------------------------------------------------------------------
Traceback (most recent call last):
File "runpy.py", line 185, in _run_module_as_main
File "runpy.py", line 138, in _get_module_details
runpy._Error: No module named stub

During handling of the above exception, another exception occurred:

SystemExit: \Hello World.exe: No module named stub
```

This is because `RunCommand` contains the code:
```
elif not binary_file.exists():
state = self.build_command(app, **options)
```

But on Windows, the executable comes with the template, so it always exists. So `briefcase create` immediately followed by `briefcase run` will never do the `build` step, which is responsible for setting the main module name in the EXE's version information.

**Expected behavior**
`briefcase run` should do a `build` if it hasn't already happened.

**Environment:**
- Operating System: Windows 10
- Python version: 3.8
- Software versions:
- Briefcase: 8df2d112