Proposal: Re-triggering Onboarding Emails for Expired Onboarding Links

**Current Opportunity**
Once the initial 7-day magic link expires, there is currently no mechanism to re-trigger it for clients who have not yet created an account. These clients effectively drop out of the SAF flow until they self-initiate contact, driving avoidable Help Desk volume and stalling migration uptake. Closing this gap is a meaningful lever to lift SAF completion rates without adding new client-facing complexity.

**Objective**
Explore and agree on how we re-trigger onboarding emails, automatically, on demand, or in bulk, to bring clients with expired links (and no account yet created) back into the SAF flow.

**Ask/Need**

- Review the existing SAF onboarding workflow and identify where and how either the original link can be re-issued or a new link generated for clients who have not yet used their magic link.
- Outline the viable options (e.g., staff-initiated single resend, bulk resend for a defined cohort, scheduled auto-resend, client self-serve regeneration) with the trade-offs of each.
- Provide a high-level effort estimate for each option
- Surface any dependencies, constraints, or risks (auth, privacy, deliverability, abuse controls) we should factor into the decision.

**Guiding Principles**

- Start small, build toward sustainable and scalable. A basic, low-effort trigger that nudges clients back into SAF is a valid Phase 1
- Keep the client experience simple, one clear next step per email.
- Respect privacy and anti-spam considerations in any repeat-contact pattern.

**Open Questions to Inform the Investigation**

- Should re-triggered links reuse the existing 7-day expiry, or a different window?
- What defines an eligible cohort, invited but no affiliation, or a broader definition?
- Frequency of retrigger - 30, 60, 90 days?
- Are there stop conditions we should build in (e.g max number of re-triggers, pause if the client is already engaged with Help Desk)?