How to properly do one dependency with two sets of features?

We have a library, which has feature A.

One crate that depends on it does not need feature A, and so it is not enabled.

A second crate does need the feature on the library, and so it is enabled.

Our current solution in Bazel is:
- Define the bazel `rust_library` target twice, one has the feature enabled and one doesn't, naming the one that does `my_crate_feature`
- On the first crate, we add `//path/to/my_crate` to `deps`
- On the second crate, we add `//path/to/my_crate:my_crate_feature` to `deps`
- And also add `{ "//path/to/my_crate:my_crate_feature" : "my_crate" }` to `aliases`.

This works, but I have an inkling feeling that we are doing it wrong.

Is this the correct way? How else could we tackle this scenario?

Thanks for any advice,