Cannot easily import pods by name

Typically, the pod imports must be mangled with `PodToBUILD` to reflect the build target (referring to vendored pods here), like so:

**`Pods.WORKSPACE`**
```starlark
new_pod_repository(
name = "Hue",
url = "https://github.com/zenangst/Hue/archive/b9d920cee4ba795fefb828d130744eee1e3d2feb.zip",
inhibit_warnings = True,
)
```

_...later..._

**`BUILD.bzl`**
```
```

**`ViewController.swift`**
```swift
import Vendor_Hue_Hue_swift

// ...
```

It would be much cleaner if one could simply:
```swift
import Hue
```

as expected. This would also avoid tightly coupling source code to target paths, which might prevent easy refactoring down the road.