Windows Command Line Build fails - can't find libcurl (which is installed and path set)

I am trying to run cmake as per instructions, and I get:
```
CMake Error at C:/Program Files/CMake/share/cmake-3.22/Modules/FindPackageHandleStandardArgs.cmake:230 (message):
Could NOT find CURL (missing: CURL_LIBRARY) (found version "7.79.1")
```

I have ensured curl is in the path, and tried to add all of the following to path:
```
C:\Program Files\curl-7.79.1-win64-mingw
C:\Program Files\curl-7.79.1-win64-mingw\bin
C:\Program Files\curl-7.79.1-win64-mingw\lib
C:\Program Files\curl-7.79.1-win64-mingw\include
```

And the same error persists