Wrong order of the actions performed in the tutorial

i believe in https://www.apollographql.com/docs/tutorial/production.html you are showing the wrong order of actions needed to properly deploy the apollo service to the engine.

To set up a service we need to provide endpoint. I assume this endpoint should be coming from Zeit Now. Yet deployment of the service to Now is described further down the road.
Wouldn't it make more sense to describe it first and then go to deploying the service to the engine?