Jmeter Windows how to force non system Java version usage in Jmeter.bat?

Hello,
Jmeter.bat is now quite complex, in previous Jmeter version there was simple way how to hardcode specificy Java.exe path.. to use it.
_REM Original Line Backup if .%JM_LAUNCH% == . set JM_LAUNCH=java.exe
if .%JM_LAUNCH% == . set JM_LAUNCH=C:\"Program Files"\Java\"jre1.6.0_07"\bin\java.exe_

Now im failing to make it working, because when i hardcoded *.java.exe patch.. other expected variables are not working at expected.. because they are expecting, that *.java would be executed from other (\bin) directory..
It not works well with this line:
%JM_START% "%JM_LAUNCH%" %ARGS% %JVM_ARGS% -jar "%JMETER_BIN%ApacheJMeter.jar" %JMETER_CMD_LINE_ARGS%

I tried all patch with "" character or without mojo.. It has problem that for longer patches than 8 character you have to use "", but it probably not works well with parser later..

I Googled how to solve it failed :(